Maybe you’re a contractor who provides a variety of different home services. There are some businesses that have broad focuses. You are allowed to select up to 9 secondary categories. If you’re an Italian restaurant, you can put “Italian restaurant” as your primary category but also put “restaurant” or “pizza restaurant” as secondary categories. While your primary category holds the most influence when it comes to search ranking, secondary categories can still provide a boost to your search ranking. It’s hard to go through the entire list and pick just a few categories that are right for your business. Right now, there are nearly 4,000 Google Business Profile categories. Google lets you pick one primary category and up to nine secondary categories. How can I pick the right Google Business Profile category Below is only a partial list just to give you an idea of what’s available.Īboriginal and Torres Strait Islander organizationįollow this link for the complete list which includes nearly 4,000 more categories. Finding a match for your business shouldn’t be a problem. There are thousands of categories Google has created. Make sure that you choose the primary category that best fits your business services (more on this later).Ĭomplete list of Google Business Profile categories While you can choose up to ten categories, the choice that has the most impact is your primary category. Google may add or subtract different categories as time goes on. The list of categories does not stay the same year after year. Google Business Profile categories are constantly changing.You must use one of the existing Google My Business categories that Google has created. There is no way that businesses can create their own category. 3 things you should know about Google Business Profile categoriesīefore we start talking about how you can choose your Google Business Profile categories, here are three things you need to know. For example, if your main category is “Contractor” but you specialize in roofing supplies, potential customers searching for “Roofing supply store” may never find you. If you have a category that isn’t an ideal description of your services, it’s going to be much harder for you to get discovered by potential customers. Google My Business categories can also hurt you if you aren’t mindful of your selections. If you’re an urgent care facility, you’re much more likely to show up in searches for “urgent care” if you have “urgent care” as your primary category. If you’re in the right Google My Business categories, it will make it more likely that your business will rank higher for relevant searches. That makes it important to select the right Google My Business categories. The better optimized your Business Listing Management is, the greater your chances of ranking at the top of local searches. Optimizing Google My Business for business successĭownload Now Why are Google My Business categories important?Īccording to Moz, Google My Business is the #1 factor determining your local search ranking. ![]() The main category describes your business as a whole. The category shows both Google and prospective customers what kinds of services you provideįor example, if your main category is “Hamburger Restaurant,” Google can display your business when a user searches for Restaurants, Hamburger Restaurants, or Hamburger Near Me. Google My Business categories describe your business and are one of many factors that affect your local ranking on Google. What are Google Business Profile categories? How to find your competitor’s business categories.Unique features for specific categories.Add and edit your Google Business Profile category in Maps.Add and edit your Google Business Profile category in Search.How can I pick the right Google Business Profile category.Complete list of Google Business Profile categories.3 things you should know about Google Business Profile categories.Why are Google My Business categories important?.What are Google Business Profile categories?.
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